At today’s NeoTalk, we showcased one of the most exciting capabilities of NeoTech: the ability to take real-world environments, convert them into highly accurate point clouds, and transform them into optimized 3D assets for game engines. Here’s a breakdown of how we took Complexul Weekend Târgu MureČ™ from a real-world location to a fully immersive 3D environment ready for use in Unity.
🌍 Step 1: From Reality to Point Cloud
Using NeoTech’s scanning technology, we captured Complexul Weekend Târgu MureČ™, a large outdoor complex, and outputted the data into .las point cloud files. Point clouds are collections of points that represent a 3D space and are essential for capturing every detail of real-world environments with sub-centimeter precision.
Point clouds are highly versatile and incredibly accurate, making them a perfect base for building detailed digital replicas. By leveraging advanced LiDAR, GPS, and high-resolution imagery, we ensure that our scans capture even the most intricate features of the
environment.

🖥️ Step 2: Point Cloud to 3D Object
After obtaining the point cloud, we processed the data into a 3D model format, converting it into an .obj file. The .obj format is a widely used 3D object format, but for game development purposes, it needs further optimization. This is where 3ds Max comes into play.
In 3ds Max, we optimized the 3D model, reducing polygon counts and removing redundant data while maintaining the essential details of the scanned environment. We also cropped and adjusted the asset to fit perfectly into the specific game environment. After the optimization, we converted the model to .fbx, which is generally preferred over .obj due to its ability to store more complex data (such as animations and textures) and better integration with modern game engines like Unity.
Why FBX over OBJ?
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FBXsupports advanced animations, lighting, and textures, making it a more flexible format for interactive 3D experiences.
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OBJ, while great for basic 3D models, lacks some of the more sophisticated features required for modern game development, such as rigging and animations.
🎮 Step 3: Bringing the 3D Asset to Life in Unity
With our optimized .fbx file, we moved on to Unity, one of the most popular game engines for building interactive 3D environments. Inside Unity, we set up a ready-made scene and imported the fbx model. Unity’s robust toolset allowed us to add a variety of interactive elements, including:
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Player controls: Enabling navigation within the environment.
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Collisions: Defining the physical boundaries to create a realistic interaction with the terrain.
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Terrain, trees, and grass: Building out a fully immersive environment around the scanned area to give it a natural, lifelike setting.
🔧 NeoTech’s Power: From Scans to Immersive Experiences
This entire process—scanning a real-world environment, converting it into point clouds, optimizing the model, and finally bringing it into a game engine—highlights the versatility of NeoTech. Whether you’re an urban planner, architect, or game developer, NeoTech’s technology bridges the gap between the physical world and interactive digital experiences.
By offering:
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Highly accurate point cloud data
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Optimized 3D models
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Game-engine-ready assets
NeoTech is revolutionizing the future of digital design, game development, and smart city planning.
Why NeoTech Is the Best Choice
NeoTech’s comprehensive technology offers precision, scalability, and seamless integration into 3D applications. Whether you’re building smart city solutions, immersive virtual experiences, or game environments, our tech provides unmatched accuracy from scanning to game-ready 3D models.